Program Details
Project Goals
FWAF aimed to reduce farmworkers’ risk of pesticide exposure by strengthening awareness of core WPS protections and expanding the tools available to farmworker-serving organizations.
The project focused on three key objectives:
- Reinforce knowledge of essential pesticide safety practices
- Clarify complex elements of the WPS and expand understanding of farmworker rights
- Develop resources to support advocates and educators in the field
Highlights
- 322 farmworkers trained across five Florida communities
- 5 focus groups conducted to inform the content needed for the training materials
- 4 original videos produced in English and Spanish. Topics include: Application Exclusion Zone, Designated Representative, Restricted-Entry Interval, and Central Posting
- Video content distributed to over 10 regional and national farmworker-serving organizations
- Project showcased at the 2024 Agricultural Worker Health and Safety Symposium
What Made This Project Special
- Farmworker-Guided Content: Five focus groups shaped every script, scenario, and video topic. From the early drafts to the final edits, farmworkers' voices guided the project.
- Culturally Grounded Visuals: The project combined storytelling with whiteboard explainer techniques to ensure accessibility for workers with limited literacy or language barriers.
- Community-Centered Feedback: Every video was previewed by farmworkers across five Florida communities. Feedback emphasized that the language, tone, and imagery felt familiar and respectful.
- Realistic Scenarios: Whether navigating a Designated Representative request or understanding the shifting boundaries of an Application Exclusion Zone, the videos modeled conversations and challenges grounded in real-world experiences.
- Multi-State Reach: Though Florida-based, the project’s resources were distributed to organizations across the country — including United Farm Workers (UFW), Comité de Apoyo a Trabajadores Agrícolas (CATA), and the Farmworker Group of Migrant Clinicians Network — making the videos accessible to agricultural workers nationwide.
Evaluation Outcomes
- Over 300 farmworkers trained in person
- Five focus groups conducted across FWAF regions
- Videos reviewed and revised based on structured community feedback
- Project reach extended beyond Florida through national partnerships
- Training and video content presented to stakeholders at a national symposium
PERC thanks the Farmworker Association of Florida
PERC congratulates the Farmworker Association of Florida on the successful completion of this project. Through a thoughtful and community-led approach, FWAF produced high-quality training materials that strengthen pesticide safety awareness and expand access to critical WPS information across the agricultural workforce.
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